Hawkins Falls, Population 6200

Hawkins Falls, Population 6200 is the first successful American television soap opera. Sponsored by Unilever's blue detergent, Surf, the program began as a one hour comedy-drama on June 17, 1950, and ran in prime time on the NBC network until October 12, 1950. On April 2, 1951, the series was moved to a fifteen-minute daytime slot, where it was retitled Hawkins Falls: A Television Novel, and developed into a soap opera format. Hawkins Falls ran until July 1, 1955, making it NBC's longest runnin...