Disney's Friends for Change

Disney's Friends for Change is a pro-social "green" initiative that started in the summer of 2009. Disney stars stress environmental issues in the campaign, encouraging fans to take action. The year-long campaign draws on how Disney stars connect with young fans. Miley Cyrus, Selena Gomez, the Jonas Brothers, and Demi Lovato were among the original stars in the 30 second to 2 minute public service announcements currently airing on Disney Channel. As part of the initiative, kids will have the abi...